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01 — The Story

The Fold, a creative collaboration between Melbourne designers and lifelong friends Carly (10E) and Stephanie (10DD) launched exclusively online for D+ women in 2017.

Motivated by our own experiences of being self-conscious at the beach, and a frustration with the limited selection of swimwear in our cup size, we set out to liberate ourselves and other women with a range that is not only supportive and comfortable for larger cup sizes, but is flattering and functional too.

Determined to offer women more than the small and uninspiring selection of ill fitting and unsupportive D+ contraptions, we devoted three years to crafting the perfect swimwear with a focus on small backs and large busts.

02 — Design philosophy

Based in Melbourne, The Fold artfully and technically redefines staple pieces into paired back swimwear styles. We’ve gone back to basics using lingerie sizing and construction techniques to form the base of every design. Our pieces fuse fit, function and design ensuring all styles are supportive and are designed with a consciousness of the female form.

Our inherent appreciation for design and craftsmanship has inspired us to collaborate with a different artist every season to create one of a kind, limited edition prints.

03 — The experience

As D+ women we understand how difficult swimwear shopping can be. So, we are here to help with an online experience designed to praise curves and avoid everything we find inhibiting.

  • At The Fold we understand women are not always the same size on the top and bottom so styles are sold as separates.
  • Tops are offered in sizes that you understand, your cup size, so there will be no surprises, it will actually fit!
  • We only represent our pieces on D+ women so don’t worry, what you see is what you’ll receive.

04 — The Footprint

As business owners we have a responsibility to you and the oceans we swim in. So, we reduce our impact of waste going into landfill through the selection of eco-conscious fabrics and materials.

78% of our Italian fabric is made from recycled waste, like fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans all over the world.

Our packaging also uses recycled materials to make sure The Fold swim is the only thing that makes it into the ocean.